Infertility Database Embryology/Andrology System.

Worlds Favourite Electronic Medical Record and Software Clinical Management for Reproductive Endocrinology



Since 1995 IDEAS has provided clinic management software services for fertility clinics, world-wide. 

Multi-language, Multi-registry (including SART, BORN, HFEA, BELRAP, NPSU), Cross Continents.

Our Client mix is Private and Institutional (including 5 ‘US Top 10’) and installed at more Nobel Prize winning institutions (including the clinical home of the World’s 1st IVF) than all other fertility softwares combined.

IDEAS Cloud [USA/Canada]  takes the burden of storage and access of Your EMR away (in Top Tier Data Centers)!

Our International Scientific Advisory and Management Board assures Industry Leading Solutions

What we do:

IDEAS can streamline Your Fertility Practice:

  • Core Billing and Patient Ledger (articulation to accounting systems and commercial billers, including Athena, CareCloud, and PBSI)
  • Unparalleled experience with Institutional HL7 providers ( IDX, Cerner, EPIC among).  With Our own Engine (no Iguana nor Interfaceware to contend with!)

  • Data Conversion – No Problem! Mellowood has achieved, cost-effectively, the most complicated data transfers from legacy platforms and softwares imaginable.
  • Embryology tracks egg-by-egg

  • E-prescribe:  IDEAS satisfies US state requirements (e.g. NY)  for electronic prescribing. Nation-wide  Sure Scripts backbone.

  • Interfaces to most Pathology labs, world-wide (Counsyl; Enzo; Excelleris, LabCorp; Natera; NxGen; Progenity; Quest; Sema4; TDL and more). 

  • Embyrooptions (www.embryooptions.comlink to IDEAS for outsourced, no-hassle, cryo-billing. 

    Use ImagineFertility ( with IDEAS for easy financial counselling without complicated workflows

  • Ultrasound [DICOM] connections to Ultrasound systems (including GE Voluson Series and BK Ultrasound/Analogic [Ultrasonix]) allowing for one-click movement of follicular counts, gestational measures and pictures, still and moving.  

  • Cryostorage (and cryo-billing) that satisfies  latest Tissue Directives [e.g. EU directive 2015/565].  

  • Automated Witness Integration (RI/Matcher)

  • Patient Portal – Multi-language, scalable and browser-compatible with all devices and operating systems. Secure Messaging (text/email) with Calendars, intake forms, results & document download 

And You Own Your Data: No Shenanigans of back-door data mining; Trusted industry-established Partners; HIPAA/PIPEDA compatible contracts with security at Fore 


IDEAS deploys latest technologies for Enterprise  Standard computing:

  • Microsoft SQL Server DB

  • HTML/Java/Citrix

  • Voice Recognition

  • SAP Crystal Reports and Business Intelligence